Our 21-Day Challenge is a completely online, comprehensive CPR and First Aid Course that can be done in 10-15 minutes/day for 21 days.
Nationally recognized certification is issued upon completion.
We run this course every month in service to mission-driven organizations.
100% of the proceeds beyond the fixed cost of running the course goes to our partners.
Designed for Parents, Caregivers, Nature-based Educators, and anyone who spends time outside so that participants can Decrease Anxiety, Increase Self-Reliance, and Adventure with Abandon.
If you see your audience reflected in the description above and you have a use for the funds that would increase access to nature or healthcare, you could be a great candidate for the 21-Day Challenge Partnership Grant!
Mission-Driven? You're Invited!
Over $25,000 raised for mission-driven organizations in the last 2 years!
Audience (email list/social media followers) who is interested in CPR+First Aid i.e. parents, caregivers, educators, nature-based leaders, alternative healthcare providers, those who appreciate spending time in nature, etc.
Audience size - we are looking for organizations who can reach at least1,000 people. We will consider fewer if the audience is particularly well-suited.
Preference is given to organizations who will use the funds to increase access to nature or healthcare i.e. scholarship funds, land acquisition, outdoor gear, equipment, garden building, access to plant-based medicine, Wilderness First Aid staff training fund, etc. Organizations who increase access to those typically under represented in nature are strongly encouraged to apply.
If selected, we will dedicate ourselves to your success by developing your marketing materials (emails, social media posts, graphics, banners, etc.) As such, we need to trust that you will send dedicated emails to your audience 2 weeks prior, 1 week prior, 2 days prior and 1 day prior to the start of the 21-Day Challenge. We want to work with organizations who are motivated to pitch this to their audience and see this as an important revenue generator. We would love to see you land 50-100 or more enrollments and our experience tells us that dedicated emails and social media posts can make this happen.
Can I see a sample of the marketing pieces I will send to my audience?
We are happy to consider all mission-driven programs. We have definitely found, though, that having a particular project or stated use for the funds generates significantly more interest and enrollments.
How do I engage my audience around this?
We will generate and customize all the necessary marketing materials - graphics, images, and text copy. We ask that you email them to your audience 4 times leading up to the start. The greatest success has been email communications 2 weeks prior, 1 week prior, 2 days prior, and 1 day prior to the start of the program.
Successful organizations have a minimum of 1,000 people on their email list with the more vigorous campaigns being organizations with 3-5,000 people on their email list.
Another predictor of success is your audience's psychographic - audiences comprised of families, nature-based educators, and those who highly value spending time outside are most interested in our course.
When does it start?
We start the 21-Day Challenge on the 1st day of every month. You can request a particular month to align with other fundraising efforts.
Will I be competing with other local programs for enrollments?
We do our very best to limit the number of programs participating in any one month in any geographic area.
How much can we expect to earn?
The cost of the course is $97/person and we will issue you 50% of all course revenue. The other 50% represents the fixed costs of running the course. You can therefore share with your audience that your organization will receive 100% of the proceeds.
How do I know who enrolled so I can thank them?
You will be set up with a dashboard where you can view your program's enrollments and revenue earned.